For publication after April 11, 1960

DESIGN TEAM LEADER FOR NEW AUSTIN 850 AND MORRIS 850

Alec Issigonis, chief designer, The British Motor Corporation, and leader of the team which designed and perfected the revolutionary new BMC 850, photographed beside a Morris test model. Picture was taken at Surrey proving grounds during final stages of development. The cars, already a tremendous success abroad, are currently being introduced in North America by over 1000 BMC dealers and distributors. Their suggested retail price is less than $1300. At East Coast p.o.e.

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