File Inside View
The Press Pack
On the 11th of April 1960 The Hambro Automotive Corporation, the main importers of
BMC cars in to the States announced the introduction of a new model. The Austin or
The revolutionary car had many features not previously seen on any car, let alone
one 10 feet long. Reproduced here is the entire press pack that accompanied the launch
of BMC's new baby in the USA.
The press release folder was, for its time quite a glossy affair. Shiny card with
an internal pocket containing information, photos and even sample advertisements
for the new BMC baby.
The first US Brochure.
This is the first, very modest brochure designed to promote the NEW BMC baby in the
Detailed Technical information
Eight sides of Foolscap paper were considered enough info on the new car, with different
items described as Introduction, Specification, Fact Sheet & Fillers.
Press Release Photographs
A good selection of glossy 10 x 8" photos were included.
Finally, there were a selection of sample advertisements, both sample plates and
copies of the adverts were included.