The Complete USA Press Pack
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On the 11th of April 1960 The Hambro Automotive Corporation, the main importers of BMC cars in to the States announced the introduction of a new model. The Austin or Morris 850. The revolutionary car had many features not previously seen on any car, let alone one 10 feet long. Reproduced here is the entire press pack that acompanied the launch of BMC's new baby in the USA. |
Original 1960 Press Release Brochure
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The
press release folder was, for its time quite a glossy afair. Shiney
card with an internal pocket containing information, photos and even
sample advertisments for the new BMC baby.
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File Cover
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File Inside View
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Original 1960 Sales Brochure
Press Information Leaflets
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Eight
sides of Foolscap paper were considered enough info on the new car,
with different items described as Introduction, Specification, Fact
Sheet & Fillers..
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